beYOUtiful Inc. a Nonprofit organization, began in 2018 as a personal project by LaTasha Hendricks. LaTasha was taken by surprise when she discovered the alarming rate of bullying, low self-esteem, and suicide among young girls within today's society. It was then that she decided that she wanted to take a stance and do something about it.  LaTasha's goal was to create a program that changed the dynamic of today's young woman by improving their confidence, self-worth, and creating self awareness within their personal lives.

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​After long thought beYOUtiful Inc. seemed to be the perfect name for what she wanted to say! The name embodies itself just by being itself. beYOUtiful Inc. aims to create positive change in the way females see themselves by encouraging them to be themselves with no apologies. This 8-month program provides various workshops, and interactive engagements that lead to greatly increase personal growth and development.